At the annual Awwwards conference in Amsterdam, Bornfight was named the Agency of the Year.
Here’s the deal, this Awwwards Agency of the Year title is the biggest recognition we ever received, so naturally, a lot of people started asking me where do we go from here, what’s our next step. Well, there’s a lot to it, so walk with me as I go through all of this.
The first step
Winning this award is a big deal. I mean, Bornfight is a young brand, we launched just a couple of months ago and the agencies that were nominated alongside us were all the agencies we looked up to when we started the process of launching the brand. So, I bet you can imagine how surprised we were when we heard we were nominated for the Agency of the Year with all of them.
The nomination alone was already a huge honor, but then we got the info we actually won. Everybody knew this was big, but I still think we haven’t really grasped how big this award actually is. It’s a funny example, but the first thing our marketing team did was to start counting all of the free PR this could generate. I get it, but I see that as a side-effect. What I see as the most important aspect of this award is that it acts as a sort of a proof that we’re pushing the company in the right direction.
The thing is, as a CEO I’m responsible for all of the people in our team. They look up to me to always look one step ahead, so I’m always testing the path we’re on and trying to answer the question if the path we chose for Bornfight is the right one to achieve our vision and reach our goals. Well, from the moment the news of the nomination got out to the moment we actually won the Agency of the Year title, we got so much support from current partners, clients we used to work with, industry experts and agencies we looked up to. To hear that all of them know for a company that a few months ago didn’t even exist and that they’re following our work – that shows us we’re on the right path and I believe that’s what this award is all about.
Progress never stops
As a company that fully focuses on combining business strategy with tech to create progressive solutions for our clients like custom software, digital products, mobile apps, websites and interactive installations, winning awards like this one shows us we’ve also created the right approach and processes that enables us to really push the boundaries of what can be done with tech and solve our clients’ challenges, whatever they may be.
By promoting that ”fighting the can’t do spirit” mentality within Bornfight, we managed to create a mindset that everything can be achieved and that seemingly unsolvable problems just need to be looked at from a different perspective. Since that mindset lies behind every project we worked on, if my logic checks out, it’s also one of the reasons why we won the Agency of the Year award. So yeah, logic!
We’re still not done with our main goal
Just as I said in the first sentence of the first blog I wrote after we launched Bornfight– all our companies have been created with the common goal of becoming the best workplaces. Ever since we launched iSTUDIO (now Degordian) 10 years ago, this was and always will remain my main goal. When people ask me why, I tell them because it can never be fully achieved, and those kinds of goals constantly push me to be better.
You see, most goals can be strictly defined and achieved. But when you’re trying to create the best workplace there’s always something that can be upgraded, improved or implemented to make the entire workplace better for all of us. So yeah, after winning the Agency of the Year title I did cross out one of the bigger goals I wanted to achieve, but now the focus is back on the main one. And when people ask me why I do it, my answer is always the same – people are the most important aspect of our business.
People in our team are the ones creating all the progress and innovative solutions for our partners and clients. Solutions that ultimately lead to Bornfight winning awards such as this Agency of the Year title. I believe that great, innovative and successful solutions can only be created by people who are happy, free to experiment and try different things, and who know their work brings real change – that’s why my main goal is to create the best workplace, and I’m not willing to compromise one bit when it comes to it.
So, what’s next
Well, as I said in the beginning – this award is the biggest recognition we ever received, but it won’t change our mindset of going all-in on every project and challenge we decide to tackle. Actually, knowing the people we have in the team, this award will do the opposite as you’ll still find us pushing forward and digging even deeper to experiment with new tech, come up with innovative ideas and find those right solutions for our clients and partners that’ll help them upgrade their businesses, because that’s the only way to constantly achieve progress.
So yeah, this amazing Agency of the Year title isn’t the final goal. It’s more of a supercharged booster that will drive us all to create and achieve something even more amazing!
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