How Your Company’s Contact Us Form Plays a Huge Role in Securing Leads

There are hundreds of factors, both big and small, that combine to determine a website’s conversion rate. Among the most important, and the most often neglected, of these […]

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3 Reasons Why “Loyalty” Is an Outdated Strategy (Focus on People Instead)

By Shayna Stewart Loyalty: the holy grail of all company metrics. This makes sense — the more people who continue to purchase, the more profitable a brand is. However, loyalty […]

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Integrating an Adaptive Content Strategy for Cross-Platform Content Marketing

Posted on March 24, 2019 by Kristen Traynor Adaptive content has several characteristics. The content reformats itself for differently-sized screens or platforms (without any input from the publisher), […]

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How to Innovate in E-Commerce Industry: Tips for 2019 and Beyond

Whether you have already set up a business or just plan to establish an innovative e-commerce startup, it is essential to keep an eye on all the latest trends […]

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Data quality: The foundation of high-performance marketing

Stacey Hawes | March 21, 2019 High-performance marketing is rooted in strong data, but not all data is equal. Having quality data is critical to ensure you’re maximizing your marketing’s effectiveness, making […]

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