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Alexa Games APRIL 22, 2019 Our team at Proof always dares to be a little different, and we expect our clients to do the same. But we know that […]
ДеталиAlexa Games APRIL 22, 2019 Our team at Proof always dares to be a little different, and we expect our clients to do the same. But we know that […]
ДеталиApril 12, 2019 | Articles Craig Strydom, Creative Director of Brand On November 26, 1963, on his way to deliver a speech in Dallas, John F. Kennedy was […]
ДеталиBY JON-MIKEL BAILEY Whether you call it a brand book, brand guide, or branding guide, it’s a very important document. Your logo, while part of your brand, is […]
ДеталиWhy Branding is Key #1 Branding improves recognition #2 Consistent Branding Builds Trust #3 Branding Supports Advertising Why You Need a Story What is a Brand Story? Story […]
ДеталиBRAND STRATEGY / 03.21.2019 The foundation for a national revitalization boom was laid in 2017. That’s when the Investing In Opportunity Act was passed and developers began to laser focus […]
ДеталиBRANDING MARCH 19, 20 There’s a fine line between doing what you think is best versus what you know is best. The creative environment that we live and […]
ДеталиBranding mistakes and pitfalls can plague even the most respected and established brands. Anything from bad product launches and marketing blunders to co-branding errors and controversial advertising can […]
ДеталиTrust in digital is broken. The challenge for brands is to regain user trust, fast. To share his ideas on how brands can try to earn user trust […]
ДеталиMark DeVito • February 19, 2019 How do you define brand loyalty today? In a perfect world, it starts with an unexpected and new experience, then elicits a […]
ДеталиRebranding is a great way to breathe new life into your business, but brand leaders are often quick to assume a rebrand means a facelift for the entire […]
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